Pearson Matthews - Innovation Consultants
Understanding the brand

Product and brand are inextricably linked; products create brand, brands dictate products. As we continue our work for major organisations we are aware we hold their brands in our hands. Clients who see innovation as a key to increased brand value use us because we can deliver innovation into all aspects of their brand.

While working for Nurofen, for example, one of the most recognised market leading brands, we helped to deliver innovation that extends way beyond packaging.

Before we engage we stress our ethical and social responsibility viewpoint; we will not work with brands we feel do not meet these ideals.

Understanding the brand