Pearson Matthews - Innovation Consultants


Despite its simplicity the Clearblue brand has been a great success and one we have helped to achieve market leadership. Clearblue is used at an emotionally charged time and the results meet with a mixture of trepidation, joy and fear. By understanding these emotions we were able to design a device that reassures, is seen as accurate and has clear to understand results.

Throughout the project the client sought the views of our competitors ensuring we did not become complacent. On each occasion our services were retained, not because we had greater insight but because the ideas we had were fresher and better.


Unipath - Clearblue