Pearson Matthews - Innovation Consultants

Protective packaging

Nurofen is an iconic brand which has become a market leader having focused on well-defined brand values.

Our work with Nurofen started with a strategic look at how innovation could extend the brand and open up fresh market areas. Having helped explore strategy we were then asked to start delivering new products that this work had highlighted.

The first to emerge was Vegas, a carry case developed in response to the problem that the typical card exterior pack is easily crushed if carried around in a bag or pocket. Vegas allows users to pop in a blister pack of 12 tablets and carry around emergency supplies without finding loose tablets have escaped to the bottom of a bag.

Best packaging- OTC Marketing Award 2003


Nurofen - protective packaging