Pearson Matthews - Innovation Consultants
Styling the substance

Despite extensive debate, we are convinced styling is vital to create that irrational desire in the eyes of the user which stimulates demand. We don´t believe styling should be treated separately from innovation throughout the design process. Instead, it is best used when reflecting innovation which exists elsewhere. The methods we use are tried and tested allowing designers hands-on interaction with shape and form whilst surrounding them with technical resources with which they can interact.

Putting top class styling capability in a technical environment is the way to create desirable yet practical products.

Styling the substance