Pearson Matthews - Innovation Consultants


Ideasun are a young start-up company who approached us with an idea for a child´s reading aid that could be produced at low costs. It would be supported by a venture capital.

To bring this concept to reality problems of material, ergonomics and product semantics had to be overcome. It needed to be a friendly, yet highly functional device for both adults and children alike.

The result was a two pronged, candy coloured plastic component that encouraged reading direction and helped syllable separation.

It has become increasingly popular and has proven once again that design can solve complex problems with a simple product.


Ideasun - Wordwiz