Pearson Matthews - Innovation Consultants
Why We Are Leaders

While many design agencies work in healthcare,their involvement is often little more than skin-deep. By contrast, we demonstrate both breadth of experience but also depth of knowledge in a number of specialties.

Several of our projects are the result of five year development programmes; taking a raw technology and developing it through an entire innovation journey to market launch. We think we are justified in claiming this makes us an industry leader, but you decide for yourself.

Our innovations

This selection of projects are all genuine innovations, new ideas or technologies, taken successfully to market.



If you have ever bought a pregnancy test there is a 70% chance it will be this one you bought.

We began working with this client in 1987 and still work with them 20 years later.

Three generations of product have been developed, making the company world leader in this market. It is a seminal product with thousands of imitators worldwide. Yet when you create something good there is little reason to change it.

Despite its simplicity and ease-of-use it is a remarkably complex device where chemistry meets hydrodynamics and manufacturing tolerances.

Full case study



Persona has turned out to be one of the most influential products of the last decade showing how diagnostics can be used to change peoples lives.

Persona is the ultimate breakthrough product. It used new technology to address a new market and needed new manufacturing methods. It allowed Pearson Innovation to hone the ways of using design as an R&D tool in order to unravel a mess of conflicting requirements.

The true testament to this remarkable product is that it could have failed 1000 times but the process we evolved with Unipath allowed us to predict and overcome hurdles and ultimately get the product on the market successfully.

Go see it in your local chemist, it still looks fresh yet has not changed at all since launch 10 years ago.

Full case study



Clevername, a new way to package and present the humble sticking plaster, is a twist on a product that has changed little in over 100 years.

Clevername was created by Pearson Innovation as an entry yo a competition looking for the best inclusive design. We have strong links to the issues of an ageing population and inclusivity, or "Design for All" or "Universal Design" as it is sometimes called.

Our rationale behind Clevername is that if you cut one hand you in effect become disabled, unable to use both hands necessary to open current packaging. Clevername showed that with minimal change to manufacture it was possible to remove and position the plaster with one hand. Needlessly to say the entry won, we patented the idea and are currently in negotiations with a major US brand.

We believe it took a special kind of thinking to be able to see to the heart of such a problem and produce such a beautifully simple design.

Full case study


Expertise, knowledge and partners

Frequently projects require us to interact with experts from many fields including often clinicians, scientists and academics.

We realised early on that experts want to talk to experts and in order to be able to understand and contribute effectively to complex problems, a threshold of knowledge was needed.

While acquiring this knowledge has required huge effort and learning, it is now embedded in Pearson Innovation, and is there for you to tap into.

Learning from the Experts

Learning from the experts

We have sat in on live spine surgery; had our hands inside cadavers; investigated the hydroynamics of women weeing and built machines to replicate it; explored the insides of beehives; built realistic rubber colons; visited electronics manufacturers above the Arctic Circle; handled cow hearts; investigated tissue ablation on chicken breasts; built dummy knee cavities; visited hundreds of factories around the world and dealt with clients from Russia, the Middle East, the US, China, Japan, the Nordic region, and of course the UK.

We think this is the experience that makes our offer special. It has meant learning the language of the client so to allow us to communicate efficiently and without compromise.

Medical Technologies

Medical technologies

Prospective clients often ask if we have experience in their sector. Say no, and they assume you won´t understand their need, say yes, and they worry about with whom you have work. Sometimes you just can´t win!

Our view of this dichotomy is that while having little specific experience of many of these projects before commencing work on them, our broad knowledge, built up over years in the business, equips us with the skills to pick up subtleties extremely quickly.

There are usually more similarities than differences between sectors; these are not hard to grasp and a joy to learn. It is the very diversity of experience built up over the decades that allows us to cross-fertilise and see projects with fresh eyes.

Our Partners

Our partners

We have forged strong relationships with the movers and shakers in many sectors along the way, the outcome of which is a better understanding of what is happening in the UK and around the world. Through our partners we gain expert insight on which political pressures are being bought to bear and what sources of funding are worth approaching, which importantly, we can then translate into how this may affect your strategy or project plans.

Amongst others, we work closely with the R&D section of the Department of Health, with ISIS Innovation, IPO Group, MATCH, APHG, APGDI, NHS Innovations, Medical Futures, EPSRC, MRC, Sports Council, Design Council, Pure Insight, SEHTA, KTNs, DBA, RSA, Diagnox, HTD grants, Wellcome Trust, UK universities and more.